Inspiration

Last night we went to the sold out Concert for Venezuela at the Hollywood Bowl. It was a spectacular night as the LA Philharmonic Orchestra played with guests including Beck, Natalia Lafourcade, Chris Martin, and several famous South American artists who were terrific new discoveries for us.

After 17 years at the helm, this was Gustavo Dudamel’s final performance as the Music Director of the LA Phil. Fittingly, the concert was spontaneously created to support recovery efforts in his home country of Venezuela following the devastating earthquake in late June.

The evening’s host, Edgar Ramirez said it well when he shared this thought at the beginning of the concert that “Art has the ability to lift us up . . . it takes us to places and territories that don’t belong to our everyday lives.” And so it was last night, in a show that touched all emotions in a way that was magic and memorable.

We are all always looking for bits of inspiration that can spark new ideas and fuel an energy that enriches both our lives and the lives of others. As brand builders, we need to be on a continual mission to tap the “creative best” of our teams to develop engaging brands that people love. My future plan is to share targeted ideas that built some of the best brands with a hopeful goal of inspiring more great work from all of our teams.