As we approach the final weeks of the year, many groups are spending a disproportionate amount of time focused on closing the year. However, the very best competitors are also taking a fresh look at the year ahead – looking to build bridges towards a bigger future.
A friend of mine who has an amazing track record in building phenomenal brands has a set of three areas that he establishes as foundations for his first 100 days at the helm on any business. These are great areas to revisit as you look towards the year ahead.
Look to frame a vibrant vision. Take the time to ask the questions about what would turn this business into a breakout brand. Jimmy Chin approaches his amazing films with a vision that he centers with a concluding thought “Follow the story. It’s all about the story.”
Get business builders on your team. Often a company’s single biggest competitive advantage lies in exceptional people. It’s true in all facets of life and business is no exception. Ask how you can support your team to run at their very best.
Fast forward growth drivers – now. Most breakout brands are powered by a tight set of growth drivers. If you know what those opportunities are, look ways to activate them sooner or on a broader scale.